TikTok is one of the world’s fastest-growing social media platforms, taking everyone by storm as celebrities hop in to take advantage. Since its inception, it has been downloaded more than 2 billion times from the app store. Crazy stat, right?
There are currently more than 800 million active users, with some folks wondering how to monetize their popularity on the platform. Creators are also in the same dilemma, looking for ways to make money through their videos.
Like other social media platforms like Instagram and Twitter, you can make money on TikTok without sweating.
Grow And Sell Accounts
With this Chinese app, TikTok users can make money growing and selling off their TikTok accounts. This is already popular with Instagram, and such a model can be replicated on TikTok.
To make money on TikTok using this technique, you need to choose a niche and create exciting content. After you have grown the account to a certain level of followers, you can sell to brands and make money.
However, you must deal with themed accounts since the new owners cannot easily replicate personal accounts. But with a themed account, finding buyers will never be a hassle.
Why this model works is because its followers are only there for the theme. So when there is a change in ownership, they might not even notice. For instance, you can create a TikTok account where you post about tech gadgets.
You can sell such an account to a tech brand without any issues. The best part is, your followers wouldn’t even notice the change in ownership since it’s a themed account and not a personal account.
As long as you’re consistent with posting new, coupled with TikTok life, engagement will be impressive that no brand will reject your offer.
A TikTok user by the name, Halloun makes over $30,000 yearly growing and selling TikTok accounts. There is no easier way to make money on TikTok if not producing and selling.
The good things are, you can grow over five accounts at the same time. Although it will need hard work and consistency to pull it off, the rewards are worth every stress.
However, growing an account is not always a rosy journey. First of all, quality content is key to attracting the ideal audience. If you want to grow pretty fast, then make it a duty always to follow trends, popular hashtags, and challenges.
The more you indulge in these activities, the more exposure your accounts get. Do you know what that means? More followers, of course, which is something you’ll no doubt cherish.
Another incredible way to make money on TikTok is by being an influencer. In case you don’t know, brands are no longer lagging when it comes to influencer marketing.
If you succeed in amassing tons of followers who are engaging with your content, then you have the potential to make money from brand sponsorship.
There is also work to be done before you grow to the stage of charging $100 or more for a sponsored post. Take note that the amount your charge for sponsored posts depends on your number of followers, reach, and engagement.
The first step to making money as an influencer in TikTok is to choose a lucrative niche. There are many niches out there, like comedies, technology, dance, and numerous of them.
Ensure you choose a niche you’re passionate about, as it helps you create contents that resonate with your audience. Don’t make the mistake of going for a niche because it’s popular or perhaps because you believe it’s more lucrative.
Although you should choose a lucrative niche, but also ensure that it aligns with your passion. That way, you will create quality contents that have the potential to go viral.
To have an edge on TikTok as an influencer, do the following:
Use Popular Hashtags
There are lots of hashtag generators that can help you discover high performing hashtags in your niche. By using these hashtags, your content can reach a more targeted audience.
While starting as an influencer, you might need some shout out from other influencers in your niche. However, getting their attention is not always easy. Nevertheless, you can start by following and engaging with their contents. Through that means, you’ll be noticed, and collaboration might become possible.
It would help if you were an expert in running social media and influencer marketing campaigns. So that when brands contact you for sponsored posts, you’ll ensure their products and services get the needed exposure. If you know what you’re doing, you might become the next Charli D’Amelio or Jason Coffee.
As a TikTok user, you can make money by accepting donations and gifts from your followers or viewers on Livestream. This giant social platform now allows creators to receive virtual gifts with monetary value.
The prices of the gifts vary, with the most expensive being Drama Queen for 5000 coins. TikTok users can gift their favorite creator’s gifts, which is one of the most reliable ways to make money on the platform.
Take note that your first and last name must match your Pay Pal account for the successful deposit.
However, not everyone is eligible for the TikTok Livestream program. Members of the program are chosen at the discretion of the platform. If you’re new and yet to qualify for this program, do the following as it might help.
- Always post quality content
- Increase your number of followers
- Increase your engagement rate, comments, likes, etc.
Aside from Livestream, you can make a direct request to your followers, urging them to support you by donating. If you have a great relationship with your followers, they will always help what you do.
You may have tried ads on established platforms like Instagram, Facebook, and Twitter. But what about TikTok? If you’re a business or individual and you’re looking for an avenue to make money, then perhaps you should consider the ad platform.
Through TikTok ads, you can reach your ideal audience ready to interact with your products and services.
Some of the questions prospects often ask is if TikTok is right for their business. It all boils down to who your audience is. If your target market is made up of teens and youths, then TikTok is the best place to be.
If not, you might have to consider other ad platforms. According to Statista, 32.5% of users comprise young people between the ages of 10 and 19, while 29.5% are between the ages of 20 and 29.
The gender gap is not enormous either, with 56% of male users and 44% of female users.
Going by how fast TikTok is growing, there is no doubt that the older population will soon join the platform. For now, it’s been dominated by youngsters.
When you get started with TikTok, you’ll notice somewhat expensive. The reason for this is because it has a more premium cost compared to other social media platforms.
On TikTok, the minimum campaign buffet is $500, which is one the high end since Facebook can run even on $1. TikTok cost of advertising can range between $50,000 to $120,000, depending on the ad format.
But when you do run ads on the platform, the ROI is always mind-boggling. If you’re yet to start promoting your brand using TikTok, perhaps now is the ideal time.
TikTok users can make money off the platform due to their popularity and reputation on TikTok. Brands often approach popular and reputable users to appear at their events, such as Beautycon or Comicon.
It isn’t free, as the brand often pays you for your compliance. If your TikTok account is buffing up your career as a musician, brands might invite you to perform at their event.
They always pay handsomely, which is an excellent thing if you’re looking to make money on TikTok. If perhaps you’re building a career in Public Speaking, you can also be invited to speak at a brand-sponsored event.
Aside from the monetary reward, such an offline event allows you to gain more popularity and fans. It’s like killing two birds with one stone which is only possible in this giant social media platform.
Many TikTok users have been able to fly around the world just because a brand invited them. Your TikTok account couldn’t indeed be your ticket to paradise.
Another fantastic way to earn money on TikTok is by being a consultant. That way, brands, and individuals will pay you for your services. An excellent example of a TikTok consultant is Sean Young, who makes over $10,000 monthly by advising brands and celebrities on the kind of content to publish.
Influencers can also offer consultancy services since the platform provides a way to share your expertise about a given subject.
There is a lot of money to be made on TikTok, and consultancy can be a way to supplement your income stream and make money. If you’re a TikTok consultant, you can teach people how to get their videos to go viral, or perhaps how to amass a lot of views.
If your tips works, rest assured you’ll be getting lots of gigs from brands and individuals. As an influencer, you can become a consultant in your chosen niche and make additional money.
For instance, someone in the business niche can offer consultancy services to business owners or organizations. It’s one of the quickest ways to make money by providing your expert opinion on a given subject.
Sell Your Products
You can make money on TikTok by selling your merchandise. The good thing is, you don’t even need thousands or millions of followers to pull this off.
Just like other social media platforms, you can use TikTok to promote your online store and get connected to your target market.
Like previously said, you don’t need thousands or millions of followers. The trick is creating engaging content that attracts your ideal audience.
For instance, you may have an online store where you sell beauty products. You can create engaging videos, then promote your merchandise toward the end of the video or content.
It doesn’t matter if you’re using Teespring, Shopify, or Etsy. Any e-commerce platform will get the job done, provided you’ve mastered how to create engaging content on TikTok.
Whatever you’re selling, make sure it’s something that your followers will be interested in. If you have no idea, you can look at other TikTok users who seem to be in the same niche as you.
Find out what they are selling to their followers; perhaps it will give you an idea of what to sell for the best result. Numerous influencers on TikTok see banking big just by selling their products. If they can do it, you can too.
If you’re an influencer on TikTok looking for a way to make money from the platform, your answer might be a brand partnership.
To begin, you need to declare your intention for brand partnership. When you expose yourself to brands about your willingness to collaborate, you’d be surprised how swiftly they contact you for a business partnership.
You can easily make this known in your bio since that’s a great position if you want exposure. You can also start an outreach campaign or join an influencer marketing agency to reach potential clients quickly.
Once you’ve secured a partnership with a brand, you need to present it to your followers in a subtle way. When you’re pushy or aggressive when marketing a brand on your account, it might annoy your followers.
When you promote contents for a brand, you know as either an influencer or brand ambassador. Find a reputable brand interested in what you do, and draft out a great marketing pitch. Don’t forget to iron out the details of the contract and agreement.
Grow Your Account
The most important aspect of getting brand partnership deals is to grow your account to a certain amount of followers. You don’t need millions of followers to make this happen. Even 10k followers are more than enough to get you a deal.
Sign Up With A Brand Network Site
If you don’t already have a media kit, you need to have that taken care of before signing up with a brand network site.
What your media kit does it to tell a brand everything about you, which then convinces them to partner with it. Sign up as an influencer in any of the brand network sites. These sites make it easier to get partnership deals from brands.
You don’t need to start with big brands, but instead, start with small businesses and work your way to the top. Smaller brands are more ready to go into a contract due to their hunger for exposure.
Promote Other Social Media
TikTok is not the only social media platform out there. Others include Instagram, YouTube, and Twitter. You can have an account with these platforms and promote them using your TikTok account.
Remember, going viral on TikTok is high compared to other platforms, so you can leverage this potential to promote your social handles.
The more followers you get on these other platforms, the more money you can make. Most TikTok users could grow their YouTube channel or Instagram account by promoting them on their TikTok videos.
How To Promote Your Other Handles
- In Your Bio
In your TikTok bio, you can link to other social media handles so your followers can easily follow them also.
- In Videos
You can also urge your followers to follow you on YouTube and Instagram through your TikTok videos.
- Run Giveaways
You can also organize a giveaway, where someone can qualify for a gift by following your social handles. Numerous TikTok creators have used this strategy, and it always works.
☆Benefits For Creating A TikTok Account★
TikTok’s user base is growing at an astonishing rate, and it’s quickly becoming a lucrative goldmine for businesses and individuals alike.
Creating a TikTok account comes with its benefits, which you will learn about in this section.
Perhaps then, your perception of the platform will change for the better.
Like YouTube, TikTok is more centered on videos, which is one of the growing business trends. The fact is that customers now expect more videos from brands.
About 85% of businesses are already using videos to market their products and services. When such an endeavor is done on TikTok, the reach and engagement are always exponential.
Not only do brands benefit from TikTok, but video creators can also earn some bulks when they post sponsored videos. If you’ve not started utilizing video marketing in your business, perhaps now is the ideal time.
Connect With Audience
Connecting with your fans, customers, or friends has never been easier. With TikTok, brands can stay in contact with their customers or fans.
With this incredible platform, you can get your audience to create and recreate videos using your unique brand hashtag. With this strategy, you’ll encourage engagement and interaction with your followers.
TikTok is used in over 150 countries, and a viral video has the potential to go global. For a second, imagine what it means for your brand to go viral. Imagine getting millions of views on a video you created for your business.
As a business, TikTok can help you penetrate the International market. There is no social media platform that gives you the needed freedom to meet new audiences from other countries more than TikTok.
Update On Trends
Trends can change in a day, and most businesses often miss out on such an opportunity. Sometimes they try to stay relevant, only to fail because they joined so late.
With TikTok, you’re at the forefront of all trends. All you need to do is log in, and you’ll see the trending videos, hashtags, and challenges. The exciting part is, no one expects you to publish polished content. You do the trend, and that’s it.
You don’t need any prep, special equipment, or storyline. Due to this unique advantage, you can publish your content as soon as possible without hurdles.
Tiktok Makes Brands More Authentic
You don’t need a high polished video to go viral on TikTok. The fact is, shiny contents hardly get engagement since users often see such ads. And mind you, no one wants ads shoved down their throats.
As a brand, creating videos gives you more authenticity, which is something that no other platform can offer.
Is TikTok a great platform to use for influencer marketing?
The TikTok for you feed viewers to get sucked up with contents, thereby leading to high engagement on the platform. Due to this unique potential, TikTok has become a great avenue brands use for influencer marketing.
Aside from the incredible feed, TikTok is fast dominating other social media platforms, making it an ideal place for brands and businesses to implement their influencer marketing strategies.
Also, influencers are huge on TikTok, which explains why most brands are gearing toward the mass platform. Since one can quickly become popular on TikTok, it makes it best for brand promotion.
What is shared on TikTok?
Some of the dominant content on TikTok comprises dance, music, challenges, prank, skits, and more.
One of the most shared videos on TikTok is from a TikTok account called @JustMaiko. It shows him dancing on a public escalator to Shakira’s song ‘Hips Don’t Lie.’
The video got over 25.5 million likes, 247 million views, and 500,000 shares. It’s crazy what you can achieve with TikTok. The engagement that TikTok offers cannot be compared with other social platforms like Snapchat.
How Much Money Can You Make on TikTok?
Some companies or brands have been known to pay $200 to #20,000 pre-branded videos promoted by influencers. That is how much you can make on this platform.
Some users make money by diversifying their income stream. For instance, some TikTok users are not only influencers; they can also be consultants and sell their merchandise.
With the TikTok Money Calculator, you can get an idea of the potentials of your TikTok account has. When you focus on delivering high-quality content that drives engagement, making money on TikTok will never be a problem.