《12 Best Social Media Management Software》

  • by
Best Social Media Management Software Crowdfire Agorapulse SocialPilot Meet Edgar Hootsuite ContentStudio Statusbrew Sprout Social,How To Choose Good Social Media Management Software? What is Social Media Management Software? Benefits of Using Social Media Management Software

Social media management software has become incredibly popular in recent times. It allows social media managers to make the most of the social media platforms.

Businesses of all sizes can take advantage of social media by using a social media management tool. These tools allow you to make money on social media as you would be able to cash in on the platforms. 

You can do a lot with the social media management tools, such as finding new customers, driving traffic to the profile. Besides this, you can also stay in touch with clients and easily manage social networks using the tools.

Since managing social media networks can be a time-consuming task, it is best that you turned to a social media tool. This post takes a close look at the top social media management software to help you decide which one to use.

How to Choose Good Social Media Management Software?

Choosing a social media management tool is not an easy task. However, the following tips will help you select the perfect social media management software in no time.

Consider Your Social Media Marketing Goals

One of the most important tips that will help you choose a good social media management tool is by considering your marketing goals. Only when you have an idea about what you want from a tool would you be able to select the right tool.

Think critically about your marketing goals. Generally, you would want to generate leads, drive traffic, boost awareness, and increase sales.

The Experience You Want to Provide the Social Team

The social team manages everything related to social media. This is why it is important to consider the type of experience that you want to provide them.

The right social media tool is one that allows your team to handle everything without any trouble. Since your team would spend a lot of time managing social media, you need to find a tool that is easy to use. 

Choose software that is easy to use, fun, and intuitive so that the team gets to save time. Besides, your team should be spending time on creating viral content.

Consider Important Social Media Features

Social media tools offer a variety of features. It is important that you choose a tool that includes the following features.

  • Social Media Support: The social network platforms that it supports.
  • Scheduling Posts: You also have to consider whether the tool offers the option to schedule posts in advance.
  • Custom-Posting Times: The tool should offer custom-posting capabilities.
  • All-In-One Platform or Scheduling Tool: Next, you need to decide whether you want an all-in-one platform or a scheduling tool.
  • Analytics: Another thing that you should consider is analytics. Metrics could help you perform better on social media.
  • Paid Social Campaign Management: You also need to think about whether you require paid social campaign management to run Facebook ads, Instagram ads, and so on.
  • Social Listening: If you require social listening capabilities, you would need a tool that comes with brand monitoring capabilities.

Crowdfire

Crowdfire is one of the most popular social media management tools out there. It continues to introduce new features to keep marketers hooked.

There is just so much that you can do with Crowdfire. What makes the tool stand out is the fact it allows you to connect with online shops, YouTube, and blogs.

The tool can even create a social media post for each website updated. You will be blown away by its capabilities. 

Features

1. Schedule Posts: With Crowdfire, you get to schedule all your posts in advance. You can use the tool to post at the best time automatically.

2. Analyze Social Accounts: It analyzes all your social accounts to provide you with a detailed analytics report to make better decisions.

3. A Single Dashboard: Take advantage of the single dashboard to respond to every social mention.

4. Find Recommended Articles: Sharer relevant content with your audience using the tool.

Pros

1. It allows you to connect a wide range of accounts.

2. Crowdfire makes it super easy to post content on different social channels.

3. The user interface is simple and easy to use.

Cons

1. One thing that users dislike about the tool is that it logs them out after a specific period of time.

2. Only Premium and VIP plans offer a unified calendar.

Pricing

Free

  • Access to 4 social accounts.
  • Schedule posts.
  • Image curation.

Plus

The plus plan costs $9.99 a month and comes with the following features.

  • Access to 10 social accounts.
  • Increased scheduled posts.
  • Advanced analytics.

Premium

The premium plan costs $49.99 a month and offers the following features.

  • Access to 25 social accounts.
  • Custom posting schedule.
  • Advanced analytics.
  • Competitor analytics.
  • Bulk schedule.

Agorapulse

Are you looking for an amazing social media management tool? Then, you need to consider using Agorapulse.

Now, you can save time, stay organized, and better manage your socials with the streamlined Agorapulse inbox. The tool offers team collaboration, monitoring, reporting, and publishing capabilities.

Manage your social media account by turning to Agorapulse. It is the only tool that you need to use for monitoring all your social channels.

Features

1. Unified Social Inbox: One of the best features of Agorapulse is its unified social inbox. It lets you manage all incoming social media comments, reviews, and messages from one place.

2. Intuitive Publishing: Better collaborate, schedule, and plan your content on social media with intuitive publishing.

3. Insightful Analytics: Take advantage of the actionable and beautiful CSV and PDF reports to find out what works and what does.

4. Social Listening: Discover useful insights and trends to take your brand to the next level. It does not get better than this.

Pros

1. The best thing about Agorapulse is its killer customer service which super fast and helpful.

2. The calendaring tool truly makes your life a lot easier as you get to approve meetings and more 

3. The tool even lets you track comments on running ads.

Cons

1. Some of the social platforms do not provide the tool with full control.

2. There is no draft feature when using the calendaring tool.

Pricing

Pro

The pro plan costs $99 a month and is perfect for small teams. Its features include the following.

  • Access to 10 social profiles.
  • For 2 users.

Premium

The premium plan costs $199 a month and is suitable for agencies. Here is what you can expect.

  • Access to 25 social profiles.
  • 4 users can use it.
  • The pro plan features plus assigns and approves posts.
  • Insights into 3 Facebook competitors.

Enterprise

The enterprise plan requires companies to contact Agorapulse to get an idea about the cost. Here are the features that you can expect from the plan.

  • Access to 40 social profiles.
  • 8 users
  • Premium plan features plus dedicated account manager.

SocialPilot

Another excellent social media management tool that you need to know about is SocialPilot. It provides a ton of innovative features that will allow you to make the most of social media.

Providing good value for money, you cannot go wrong with SocialPilot. It is a handy tool that you can use to remain competitive and complete tasks effectively.

SocialPilot is best for small-to-mid-sized businesses. It might not be the perfect option for larger organizations as it lacks advanced features.

Marketing agencies and startups can benefit from the tool. It allows access to various social networks.

Forget about expensive tools with this simple tool. It is as good as it gets.

Features

1. Social Media Post Scheduling: The automated post scheduler allows you to schedule all your social media posts.

2. Content Recommendations: The need to post new content can make things overwhelming. SocialPilot provides content recommendations to keep you posting.

3. Performance Reporting: Utilize marketing analytics to perform better online.

Pros

1. SocialPilot is an amazing tool that helps you fine-tune your social media experience.

2. It automates just about everything.

3. Super easy to use and intuitive.

Cons

There is a lack of automatic alerts if anything in the queue fails.

Pricing

Professional

The professional plan costs $30 a month and offers the following features.

  • 30 social media accounts.
  • Analytics and reports.
  • Bulk scheduling.

Small Team

The small team plan costs $50 a month and offers the following features.

  • Professional plan features.
  • 5 Facebook ad accounts.
  • Content curation.

Agency

The agency plan costs $100 a month and offers the following features.

  • 100 social media accounts.
  • And advanced features.

CoSchedule

CoSchedule is an excellent social media tool that allows you to organize all your social media activities. It helps you remain focused so that you can deliver work on time.

Keep the entire marketing team happy with CoSchedule as it is the leading marketing software tool out there. The reason why you need to try it is that it is a tool that has been well thought out.

It does an incredible job at integrating SO, Analytics, Google Calendar, Social Media, and WordPress. Automate everything with CoSchedule.

Features

1. Social Analytics: With social analytics, you get to gain useful insights which you can use to grow your brand.

2. Social Sharing: Take sharing to the next level with social sharing capabilities.

3. Collaborative Editorial Calendar: The collaborative editorial calendar enables your marketing team to collaborate and stay on track.

Pros

1. It offers a visually appealing centralized dashboard.

2. CoSchedule allows users to customize everything.

3. It is very easy to use, even for newbies.

Cons

1. The platform can be somewhat slow as your business expands.

2. Task templates tend not to be retroactive. This requires going back and forth, which can be time-consuming.

Pricing

Individual

The individual plan costs $29 a month and offers the following features.

  • 10 social profiles.
  • Only 1 user can access it.
  • Basic integrations and social analytics.

Startup

The startup plan costs $59 a month and offers the following features.

  • All individual features as well as team discussions.

Growth

The growth plan costs $150 a month and offers the following features.

  • 10 social profiles.
  • 3 users.
  • Content organizer and social organizer.

Meet Edgar

Improve your social media marketing efforts with Meet Edgar. It is the social media management tool that has it all.

At first glance, you might think that it is an average tool. However, it does a great job at automating everything.

Create, post, and schedule content across various social media platforms with this amazing tool. Its easy-to-use interface takes care of everything for you.

Stay updated with Meet Edgar. It is a social media management tool that offers everything.

The moment you start using Meet Edgar, you will have no trouble making the most of it. The tool helps simplify everything for you.

Features

1. Ultra-Organized Library: The tool sorts out everything into a searchable library so that you can easily manage all your work.

2. Weekly Automation Schedule: Post content every week with the weekly automation schedule to ensure consistency.

3. Category-Based Scheduling: Schedule all your posts based on category for ensuring the perfect mix. 

Pros

1. The best thing about Meet Edgar is that it provides the ultimate content library.

2. Users can generate auto-variations with just a click.

3. The tools allow continuous posting without any delays.

Cons

2. It lacks the option to allow multiple people to access the account using a separate profile.

Pricing

Edgar Lite

The Edgar Lite plan costs $19 a month and offers the following features.

  • 4 content categories.
  • 10 weekly automation.
  • Unlimited scheduled posts.
  • 3 social accounts.

Edgar

The Edgar plan is for small businesses and entrepreneurs. It costs $49 a month and offers the following features.

  • Unlimited, customizable content categories.
  • 1,000 weekly automation.
  • Unlimited scheduled posts.
  • 25 social accounts.

eClincher

EClincher is a lesser known powerhouse that you need to know about. The California-based social media management tool is getting much-needed recognition in recent times.

If you have read any of the reviews left by users, you will come to know that eClincher is an amazing tool. Both agency users and businesses can take advantage of its capabilities to grow their businesses.

From Google Analytics to social media integrations, there is nothing that the tool cannot do. The more you use eClincher, the more you will realize just how amazing it is.

Features

1. Social Inbox and Engagement: Use the unified social inbox to keep tabs on everything. In fact, you can use it to respond to interactions directly.   

2. Social Listening: Monitor what customers talk about through social listening. Learn about everything through social listening, such as mentions, hashtags, keywords, and more.

3. Publish and Schedule Posts: Create social media posts with the help of the tool. It lets you schedule posts so that you never get to miss out on posting.

Pros

1. The best thing about eClincher is its control panel which lets you monitor every message on social media.

2. The tool offers maximum freedom through social media post scheduling and publishing of content.

3. It provides everything that you could need in a social media management tool.

Cons

1. The interface can be somewhat unattractive.

2. The auto-posts can take some time to get used to.

Pricing

Basic

The basic plan costs $59 a month and offers the following features.

  • 1 User with 10 Social Profiles.
  • Suggested Content and Curation.
  • Monitoring, listening and publishing automation.

Premier

The premier plan costs $119 a month and offers the following features.

  • 3 Users with 20 Social Profiles.
  • In addition to the basic plan, you also get social inbox and engagement, and more.

Agency

The agency plan costs $219 a month and offers the following features.

  • 6 Users with 40 Social Profiles.
  • Unlimited brands.

Hootsuite

When it comes to social media management tools, Hootsuite is the true leader. It has the most paid accounts out there.

Organizations across the globe rely on Hootsuite for managing their brands. Small businesses and huge corporations can turn to the tool for all their needs.

Hootsuite knows how to provide users with the best experience. It empowers organizations to grow their brand and more. 

As the leading platform, Hootsuite even provides online courses to professionals wanting to upgrade their skills. You have to use the tool to realize that it is the best.

Features

1. Social Media Monitoring: Monitor everything on social media platforms through social media monitoring features.

2. Social Management: Utilize social management features for social engagement, social campaigns, and social analytics.

3. Follower Analytics: Gain a better understanding of your target audience using follower analytics.

Pros

1. As Hootsuite is super easy to use, newbies can start with the tool for the best experience.

2. It offers amazing scheduling. You can share a ton of content at once.

3. The way Hootsuite is designed truly shows just how amazing it is.

Cons

1. Facebook postings might be somewhat frustrating.

2. The interface can seem a bit boring.

Pricing

Professional

The professional plan costs $49 a month and offers the following features.

  • Access up-to 10 social profiles.
  • Only for one user.
  • Unlimited message scheduling.
  • Analytics.

Team

The team plan costs $129 a month and offers the following features.

  • Access up to 20 social profiles.
  • Only for three users.
  • Custom analytics reports and team assignments.

Business

The business plan costs $599 a month and offers the following features.

  • Access to 35 profiles.
  • Only for around 5 to 10 users.
  • Team features.

Promo Republic

Promo Republic is the perfect social media marketing tool that allows big corporations, agencies, and small businesses to better manage their social media.

It offers intelligent features that enable you to distribute content, schedule content, and utilize the power of AI.

When you use Promo Republic, it will seem somewhat similar to Canvas which is also a great tool. The graphical power of the app is unlike anything else.

With Promo Republic, you get to manage all your social posts and improve your performance. It does not get better than this.

Features

1. Social Analytics: Take advantage of social analytics to take your decision making to the next level. It monitors social sharing, social ads social engagement, and social campaigns.

2. Content Management: Use content curation, content library, and content calendar for content management.

3. Team Collaboration Capabilities: Improve teamwork with the help of the team collaboration capabilities. The features include permissions, approval workflows, and a shared inbox.

Pros

1. The ease of content creation offered by Promo Republic is the best. You can use the templates for smart posting and simplifying your marketing efforts.

2. Post scheduling for multiple pages is very easy with the tool.

3. The tool does a great job at bringing everything together.

Cons

1. When it comes to stock content, the tool could use an improvement.

Pricing

Solo

The solo plan costs $9 a month and offers the following features.

  • 3 social profiles.
  • No team members.
  • Basic post statistics.

Standard

The standard plan costs $49 a month and offers the following features.

  • 10 social profiles.
  • Access to 1 team member.
  • Thousands of post ideas.
  • Smart posting.

Professional

The professional plan costs $99 a month and offers the following features.

  • 30 social profiles.
  • 15 team members.
  • Advanced reporting.
  • Separate workspace for every client.

ContentStudio

ContentStudio is a powerful social media management tool that allows you to take the best forward. It allows you to compose, discover, and share amazing content.

It provides analytics, automation, planning, discovery, and publishing capabilities to offer a variety of features. Keep up with the latest trends using this tool.

If you have a social media team, you can use the tool to take your social media game to the next level. ContentStudio lets you analyze performance and collaborate with your team.

Businesses of all sizes can use ContentStudio to take their business to new heights. It is ideal for everyone.

Features

1. Discover Trends: One of the best features offered by ContentStudio discovers trends. It allows you to find trending content.

2. Compose Content: Publishing content just got easier with the tool.

3. Social Media Automation: Automate monotonous tasks such as monitoring social media posts and more with social media automation.

Pros

1. The tool allows you to find and create viral content.

2. The support offered by the tool is simply amazing.

3. ContentStudio makes scheduling content super easy.

Cons

Setting up the tool can be difficult.

Pricing

Growth

The growth plan costs $8.25 a month and offers the following features.

  • Access to 5 social accounts.
  • Content discovery.
  • Social inbox and more.

Pro

The pro plan costs $49 a month and offers the following features.

  • Access to 10 social accounts.
  • Content calendar.
  • Analytics and more.

Small (B & A)

The small (B & A) plan costs $99 a month and offers the following features.

  • Access to 25 social channels for up to 5 clients.
  • Social inbox.
  • Analytics and more.

POSTOPLAN

POSTOPLAN is the ultimate social media management software. It offers distinctive features which set it apart in the market.

Whether you use the free plan or the paid plan, you are bound to fall in love with the tool. There are no limits on the tool, which makes it a must-use.

Manage social networks with ease using the tool. Besides social networks, you can also use it for messaging apps.

Features

1. Communication with Customers: The tool allows you to communicate with customers easily.

2. Content Automation: You can automate content creation and schedule posts for maximum efficiency.

3. Analytics: With analytics, you can learn more about your target audience.

Pros

1. The best thing about the tool is that it offers a free plan that newbies can use to get an idea about the tool.

2. Customer support provided by the platform is simply incredible.

3. The friendly interface makes it the best tool for everyone.

Cons

Bulk uploading can be somewhat difficult.

Pricing

Newbies can use the free plan as it offers a ton of features. Besides that, the pricing plans are mentioned below.

Single

The single plan costs $39 a month and offers the following features.

  • 500 scheduled posts a month.
  • Unlimited users.
  • Unlimited accounts.

Double

The double plan costs $78 a month and offers the following features.

  • 1,000 scheduled posts a month.
  • Unlimited users.
  • Unlimited accounts.
  • Unlimited recurring tasks.

Multiple

The multiple plan costs $117 a month and offers the following features.

  • 2,000 scheduled posts a month.
  • Unlimited users.
  • Unlimited accounts.
  • Unlimited schedules.

Statusbrew

Statusbrew is a great social media management tool that provides you with greater control over all your channels. Plan everything using the tool and more.

The amount of social intelligence that you can gain with the tool is unparallel. You can utilize the intelligence to make better decisions.

Nurture relationships with customers never like before with Statusbrew. The tool enables you to engage with your target audience and learn more about them.

Bridge the gap between your customers with the tool. It is perfect for every type of business, regardless of its scale.

Features

1. Audience Targeting: Statusbrew lets you target a specific audience effectively.

2. Automate Publishing: Put all your posts on automated publishing for freeing up time.

3. Collaboration Capabilities: Collaborate with your team through calendars and more.

4. Conversion Tracking: Track every lead for more conversions.

Pros

1. The listening feature offered by Statusbrew is just phenomenal. It allows you to even listen to conversations about competitors.

2. It takes a few minutes to schedule all your posts on multiple social channels.

3. It allows users to keep track of all conversations.

Cons

1. There is a need for new integrations.

2. It can be a more expensive tool.

Pricing

Standard

The standard plan costs $129 a month and offers the following features.

  • Up to 10 social accounts.
  • For 5 users.
  • Social media publishing and reporting.

Premium

The premium plan costs $229 a month and offers the following features.

  • Standard plan features plus access to 15 social profiles.
  • For 8 users.
  • Sentiment analysis and chat support.

Enterprise

The enterprise plan has a custom pricing policy and offers the following features.

  • All premium plan features plus separate client logins.
  • Dedicate manager.
  • Custom integrations and team training.

Sprout Social

Finally, keeping the best social media management software for last, Sprout Social is a tool that requires no introduction. It is known for its powerful social customer service solutions.

The leading brands and agencies rely on the tool for their social media marketing. It helps simplify social listening, monitoring, engagement, and more.

Sprout Social supports just about every platform. You can use its free trial to get an idea about what it is all about.

Features

1. Social Listening: Perform keyword searches, filter out the noise, and perform sentiment analysis.

2. Social Publishing: Handles all your content scheduling and planning.

3. Social Engagement: Monitors every customer interaction, automates prioritization, and more.

Pros

1. Sprout Social effortlessly handles all social media channels.

2. The tool offers a cohesive dashboard.

3. Its social reporting capabilities are world-class.

Cons

1. Sprout Social could offer better social listening options for its basic-plan users.

2. Adding more users can be expensive.

Pricing

Standard

The standard plan costs $99 a month and offers the following features.

  • Essential tools.
  • 5 social profiles.
  • Ultimate social inbox.
  • Publish, draft, queue, and schedule posts.
  • Social content calendar.
  • Review management.

Professional

The professional plan costs $149 a month and offers the following features.

  • 10 social profiles.
  • In addition to everything in the standard plan, users also get competitive reports.
  • Custom workflows and scheduling for optimization.
  • Trend analysis.

Advanced

The advanced plan costs $249 a month and offers the following features.

  • 10 social profiles.
  • In addition to everything offered by the professional plan, users also get a content library.
  • Chatbots and an inbox rule builder.
  • Automated link tracking.
  • Twitter surveys.

What is Social Media Management Software?

Social media management software allows marketers to monitor, manage, and publish on social media platforms. It provides the ultimate interface to schedule and share content.

If you are looking for a way to improve your social media game, social media management software is the way to go. It provides you with powerful capabilities that will make your life a whole lot easier.

The best thing about the software is that it is user intuitive. This means that you should have no trouble using it.

The main purpose of social media management software is to help you automate monotonous tasks and reap the power of technology. There is nothing that you cannot do with the latest tools.

The tool allows you to share content, respond to customers, message customers directly and boosts team collaboration. With social media taking the world by storm, it is vital that you upped your game with the ultimate tool. 

Once you use the social media management tools, you will be able to manage all your social network accounts. Take advantage of a single platform for managing everything.

The reason why social media management software has become so popular is that it offers plenty of capabilities. Besides, it is affordable, and its benefits easily outweigh its price.

Since every business is on social media, you have to use a social media management tool to stay on top. Otherwise, you will be unable to compete.

The thing about social media is that it can be difficult to manage your accounts. It is easy for things to get out of hand.

To ensure that your business has a strong presence on social media, you have to use a social media management tool. It will handle everything for you.

Benefits of Using Social Media Management Software

Social media provides businesses with tremendous opportunities. However, it can be difficult to navigate the multitude of platforms.

With social media management software, you get to make the most of each social media platform. It allows you to keep up.

Although businesses know that social tools exist, most of them do not know just how advantageous they can be. The following benefits of social media management software will help you understand just how amazing the tools are.

Boosts Social Engagements

Customers today use social media for everything, including how they interact with companies. They can directly voice their opinions online.

Since social engagements play a huge role in boosting customer service, it is good to use a tool. It will allow you to engage better with customers and respond to every query.

If you fail to answer queries, customers will turn to a competitor. Hence, a social media tool is the best option as it would help ensure that nothing goes unnoticed.

Effectively Manages Multiple Social Media Accounts

Another great benefit of using a social media management tool is that it effectively manages multiple social media accounts. Most businesses today have multiple social media profiles across different networks.

Since managing many social profiles over multiple social networks is a difficult task, you can rely on social tools to help you out. Manage everything using a streamlined dashboard using the tool.

The social media tool would aggregate all the profiles so that you have everything in one spot. This helps save time and effort.

Improves Customer Relationships

When you use a social media tool, you will be able to improve customer relationships. The tool will allow you to personalize the customer experience.

Make notes of each fan and ensure that they are on the right track to boost sales. It does not get better than this.

《HOW TO》

《How to make your MONEY on TikTok》

Leave a Reply

Your email address will not be published. Required fields are marked *