What is a Landing Page?
Converting the visitors into leads is the primary and foremost step in building a relationship between potential customers and your company. And this is what a landing page does.
So, it is a standalone web page, designed particularly for advertising or marketing campaign. It’s a place where visitors “land” after they click on a link in on ads from YouTube, Google, Bing, Twitter, Instagram, or similar places on the internet.
It is vital to note that only useful quality landing pages have the potential of converting visitors into leads. So, there are some of the features that every landing page must possess in order to fulfill its purpose.
Features of a right landing page involve:
- Provide high-quality content that inspires the visitors
- Are short, simple and uncluttered
- Make it easy to convert
- Have a flawless design
- Must have eye-catching headlines
- Have a clear call to action
- Easy to scan at a quick glance
- Contain relevant and quality images
- Have clickable share buttons
The Benefits and Importance of a Landing Page
Developing a landing page might sound to be an easy task, and it can be, but landing pages are vitally crucial for lead conversion. Now, as you are done with creating your landing page, now you have to make sure that all the hard work translates into sales.
So, if you are looking for a useful lead conversion tool, then landing pages are surely the way to go with.
Now let’s talk about the importance or benefits of landing pages –
- Collect specific information from your prospective customers
- Allow users access to other marketing channels
- Help in generating leads
- Collect prospect demographics
- Tracks the data
- Removes friction and distraction
- Optimize and test
- Pay attention to the forms
- Can grow your email list
- Improves brand awareness
- Use the social proof, etc.
Іnstараgе
If you have a vast range of products to offer or marketers to target, then, in that case, you need to design a lot of landing pages, and Instapage best solve this purpose.
In Instapage, every landing page is built around different blocks, which include things like some descriptive text, header, images, FAQ section, or just even two buttons side by side.
By combining all these blocks, Instapage makes the task of building and designing a landing page much easier and faster.
It is currently the best choice and the most popular landing page builder in the market. What makes Instapage the best is that it has all those features and tools that every landing page builder must possess and the ones that are much needed for turning visitors into conversions.
Instapage supports direct WordPress integration, and it’s genuinely dragging and dropping elements makes it an user-friendly software. It also has the facility to add custom code to pages and has helpful plugins, page design, and form creation.
Instapage has about 200+ amazing templates with A/B testing, Heatmaps, AMP and Thor Render Engine, Global Blocks for universal content changes, etc.
It also allows cordless integration with Facebook advertising and Google Analytics and helps in capturing leads with forms and sends them to Hubspot, Autopilot, Mailchimp, etc.
Pros
- Quick and fast landing page creation
- Powerful drag and drop editor feature
- Easy user interface
- Great choice for beginners as limited technical skills are required
Cons
- Not much flexible as others
- A/B testing not available with the cheapest package
- No popup option available
- AMP and web personalization are available with Enterprise plans only
Price: Each plan entails a 14-day free trial
Annual Billing
- Business Plan: $149/month
- Enterprise Plan: Customized as per needs
Monthly Billing
- Business Plan: $199/month
- Enterprise Plan: Customized as per needs
Leadpages
Leadpages is one of the best and excellent landing page builders that is easier to use than others because it offers the users the option of predesigned sections that the user can arrange in the preferred order. Then these predesigned sections can also be customized as per the requirement.
It is the best option when you want a landing page where people can buy your products and learn about in one place because Leadpages has tools that are required by both.
Though there are a lot of features offered by Leadpages, one of the cool features of Leadpages is its lead magnets feature in which you can add links or files to specific landing pages.
Leadpages has a great plugin, page designs, and form creation. It supports creating unlimited mobile responsive pages with160+ out of the box templates and uses 40+ tools.
It also helps in capturing leads with forms in easy to understand format. Still, the user interface of Leadpages is a bit clunky, with minimal customer support service at the lowest pricing tier.
Pros
- Quality A/B testing is available
- Low starting prices
- Mobile-friendly pages
- Includes conversion rate boosting extras like popup boxes and alert bars
Cons
- All the templates are not free
- Limited customization available
- Lowest tier plan does not support A/B testing
- Lacks enterprise-grade personalization and security
Price: Each plan entails a 14-day free trial
Annual Billing:
- Advanced Plan : $199/month
- Pro Plan: $48/month
- Standard Plan: $25/month
Monthly Billing:
- Advanced Plan : $321/month
- Pro Plan: $79/month
- Standard Plan: $37/month
Lаndіngі
If you are a skillful marketer working with different clients, then Landingi’s vast range of fantastic templates is hard to beat. It offers varieties of templates suitable for each industry type, whether it an e-commerce industry or a wedding photography industry.
With an easy drag and drop editor, you can quickly start with any of the templates, and then you can easily customize it by dragging and dropping the sections wherever you want.
Landingi provides you with all the tools that are necessary to design a landing page that can convert visitors into conversions.
Landingi is a drag and drop pixel perfect editor with extensive, user-friendly plugins, page design, and form creation. The 100+ templates offered by Landingi are easy to use and edit.
It also helps in capturing leads and allows the users to perform automation using those leads.
The landing page import feature makes it one of the best landing page builders. Landingi also supports integration with other platforms like Mailchimp, Hubspot, and many more.
Pros
- Amazing and unique design
- Solid editor
- Mobile ready
- Embeddable on your Facebook page
Cons
- A/B testing not available with all plans
- Limited integration with cheapest tier plan
- Popup not available with all plans
- Heatmaps are not available
Price: Annual, monthly, quarterly, and half-yearly Billing (Each plan entails a 14-day free trial).
Annual Billing:
- Automate Plan: $79/month
- Create Plan: $55/month
- Core Plan: $29/month
Half Yearly Billing (6months):
- Automate Plan: $95/month
- Create Plan: $65/month
- Core Plan: $35/month
Quarterly Billing (3 months):
- Automate Plan: $127/month
- Create Plan: $89/month
- Core Plan: $47/month
Monthly Billing:
- Automate Plan: $127/month
- Create Plan: $89/month
- Core Plan: $47/month
Landing Page EXAMPLES
Wishpond
Wishpond is one of the most robust, appealing, and intuitive platforms for designing and building a great landing page. It allows you the ease of maintaining a simple yet powerful landing page by taking away all the worries of maintaining and running a full-fledged site.
It allows you to build the landing page that maximizes lead generation as it makes it easy to get more conversions and sales from your site.
With over 100s of mobile-responsive templates, Wishpond makes it simple to create and publish a beautiful and high converting landing page in minutes.
Wishpond, with its features like Intuitive and user-friendly components, easy drag and drop page builder, designing mobile-friendly pages by default, makes it a good landing page building software.
It has about 1000’s of extensive predesigned templates with A/B testing and an easy-to-use user interface.
They offer unlimited visitors and campaigns on any purchased plan and also include access to the knowledge base.
Pros
- One-click A/B testing
- Integrates with 300+ other services
- Unlimited landing pages and popup
- Lower starting prices as compared to others in the list
Cons
- Not solely a dedicated landing page building tool
- Limited at 1000 leads on the lowest tier plan
- Custom Javascript and A/B testing is not available with all the plans
- Limited customization
Price: Annual Vs. Monthly Billing (Each plan entails a 14-day free trial).
Annual Billing:
- Starting Out Plan: $49/month
- Everything you Plan: $99/month
- Rapid Growth Plan: $199/month
Monthly Billing:
- Starting Out Plan: $75/month
- Everything you Plan: $149/month
- Rapid Growth Plan: $299/month
GetResponse
GetResponse is one of the leading landing page builders that allow you to create and build mobile responsive and highly converting landing pages. It is diversified software that offers email marketing and webinar capabilities as well.
Though this platform primarily deals in email marketing and automation, later, with the advancement of time, It has also built a strong reputation as an all-in-one marketing solution with features like webinar hosting, simple CRM integration, and landing page builder.
GetResponse offers 100s of predesigned, customizable, and optimized templates with a user-friendly drag and drop editor that will allow you to build and design your landing page with ease.
Allows integration with many platforms like Bing, Adwords, Facebook, and KissMetrics. It has built-in analytics with easy to move content around the element. It helps in capturing leads with forms and integrates them with the email platform.
They offer 1000+ designs and templates with drag and drop landing page editor features, and it can also add a Paypal button to make payments more manageable.
Pros
- Access to 5000+ Shutterstock photos to add on your page
- Easy to integrate countdown timers to increase the lead conversion
- Packed full of features
- Impressive reporting and analytics
Cons
- Landing page builder is not the basic product
- Contact based pricing
- Drag and drop editor lags sometimes
- Forced upgrade at 1000 page views
Price: Each plan entail a 30-day free trial
Two Yearly Billing:
- Basic Plan: $10.50/month
- Plus Plan: $34.30/month
- Professional Plan: $69.30/month
- Max Plan: Custom pricing
Yearly Billing:
- Basic Plan: $12.30/month
- Plus Plan: $40.18/month
- Professional Plan: $81.18/month
- Max Plan: Custom pricing
Monthly Billing:
- Basic Plan: $15/month
- Plus Plan: $49/month
- Professional Plan: $99/month
- Max Plan: Custom pricing
unbounce
Unbounce was the first landing page software in the market, and now it is one of the most highly reputed landing page builders of 2020. It has a variety of vibrant and excellent features that makes it the most used landing page builder.
It has many fantastic landing page templates categorized by the page goal like lead generation, e-commerce, etc. The drag and drop feature allows you to build, launch, and optimize custom landing pages for any of the campaigns.
It is undoubtedly the easiest way to develop and test the custom landing pages, sticky bars, etc.
Unbounce is one of those landing page builders that supports easy user interface along with WordPress integration and Dynamic keyword insertion for SEM campaigns. It can add maps, popups, and sticky headers to pages, custom scripts, and pixels.
It offers a variety of 100+ out of the box templates to choose from and supports the feature of clone and editing entire pages.
Pros
- Amazing templates
- Completely featured
- Flexible and powerful editor
- Best A/B testing options
Cons
- Not a well-suited tool for beginners
- Slight learning curve
- Not the cheapest option
- Redirects and integrations are available only on Enterprise and Premium plans
Price: Annual Vs. Monthly Billing (Each plan entails a 14-day free trial).
Annual Billing:
- Launch Plan : $72/month
- Optimize Plan: $108/month
- Accelerate Plan: $180/month
- Scale Plan: $270/month
Monthly Billing:
- Launch Plan : $80/month
- Optimize Plan: $120/month
- Accelerate Plan: $200/month
- Scale Plan: $300/month
uсrаft
Ucraft is a famous landing page builder that excellently turns your ideas into the online realities. It is an ideal and the best platform for anyone who is looking to create a beautiful, highly responsive, and fantastic landing page relating to any of the industries.
It provides an exclusive and easy-to-use drag and drops editor feature that makes the task of designing and building the landing pages fun and easy. With Ucraft, create responsive landing pages to showcase your product, drive organic traffic, and generate more leads.
Ucraft is a complete drag and drop landing page builder and editor with amazing features like easy to move content around, easy to get a business page live, and easy user interface.
It supports page design and form creation with various simple and easy-to-use templates. But one thing to note is that Ucraft does not support A/B testing, and you have to host the page on a new site URL.
Pros
- Unlimited pages with all plans
- Built-in analytics
- Competitive pricing
- Free version available
Cons
- No A/B testing available
- No integration is supported with a free version
- Lacks AMP functionality
- Supports only 15 pages with the free plans
Price: Each plan entails a 14-day free trial
Annual Billing:
- Free website: Free
- Pro website: $10/month
- Pro shop: $21/month
- Unlimited: $69/month
Monthly Billing:
- Free website: Free
- Pro website: $11.5/month
- Pro shop: $24.15/month
- Unlimited: $79.35/month
СlісkFunnеls
ClickFunnels is good but not at the top of the landing page builders list of 2020 because this platform is not quite landing page software but as much as it’s a full site and marketing funnel in one.
It is a perfect solution and the best choice for entrepreneurs or those selling a service on the internet and want the landing pages, email nurtures, and payment solutions altogether.
It has a user-friendly, and easy user interface with easy to move content around, easy to add tracking code or videos, and easy to get a business live online. 1000’s of ClickFunnels templatesthat are amazing and easy to use.
It has formed in an accessible format for capturing the leadsand has an extensive plugin, page design, and form creation.
Pros
- Easy user interface
- No or zero technical skills required
- Provides amazing solutions for beginners
- Includes various pre-built funnels from billing to opt-in pages
Cons
- Fewer and limited features as compared to others
- Less customization available as compared to other
Price: Each plan entail a 14-day free trial
Yearly Billing:
- Platinum Plan/Enterprise Plan: $2997/12 months
Half Yearly Billing:
- Platinum Plan/Enterprise Plan: $1997/6 months
Monthly Billing:
- Starter Plan: $97/month
ЅHОRTЅTАСK
Shortstack is one of the cool landing page building tools that comes with a twist. It is specialized in the sense that with this platform, you can easily create landing pages to host the contests using Instagram Contests, TikTok Contests, Twitter Contests, etc.
It also has some fantastic automation features that make it one of the coolest landing page builders of 2021.
If the users are happy to create their own landing pages from scratch in ShortStack’s editors, then they can create and manage these campaigns quickly with relative ease.
Shortstack’s biggest strength is that it allows a user to create lead generation campaigns like coupon downloads giveaways, email sign-up campaigns, social contests, etc.
Though it does not have a variety of templates to choose from and its landing page builder is not impressive as well.
It supports the collection of user-generated content and can also automate emails to lead captures on a page.
Pros
- Built-in lead generation feature
- Email and social integration
- Customizable templates
- Real-time editing
Cons
- Templates are somewhat outdated
- Higher starting prices as compared to others
- Not dedicated to landing page optimization and creation
- No Heatmaps
Price: You can use it for free as long as you want
Annual Billing:
- Business: $79/month
- Agency: 159/month
- Brand: 399/month
Monthly Billing:
- Business: $99/month
- Agency: 199/month
- Brand: 499/month
sendinblue
The landing pages that are built by Sendinblue provides a more targeted visitor experience by creating customizable landing pages.
The pristine landing pages can be designed and build by Sendinblue in minutes by following the simple steps: Build the design you want, choose the goal of your page, add pages to create a guided process and finally push it live.
It offers a wide range of high-converting landing page templates that can easily be customized with the drag and drop editor. It helps in building mobile-responsive pages as well to engage customers.
Sendinblue offers a more targeted visitor experience with quick and fast creation of pristine and custom landing pages in minutes. It also has the functionality to add custom sign up forms to grow an email contact list.
It has two landing page layouts: A single page with a thank you page and a multi-step page with amazing templates and also offers predesigned sections that can be easily added to the landing page.
Pros
- Super smooth and flexible drag and drop builder
- Beyond reasonably priced plans
- Modern and fresh templates
- Supports A/B testing with all plans
Cons
- You must be a Sendinblue customer to use its services
- Only accessible on Premium
Annual Billing:
- Free Plan: Free
- Lite Plan: Rs.1381.5/month
- Essential Plan: Rs. 2108.70/month
- Premium Plan: Rs.3564/month
- Enterprise Plan: Custom pricing
Monthly Billing:
- Free Plan: Free
- Lite Plan: Rs.1535/month
- Essential Plan: Rs. 2343/month
- Premium Plan: Rs.3960/month
- Enterprise Plan: Custom pricing
moosend
Design landing pages with Moosend that supports any goal and industry, and turn traffic into leads at first click. The easy-to-use dragging and dropping feature of Moosend allows you to move, crop, group, and change anything you want to create beautiful landing pages in just a few minutes.
It offers a wide range of ready-made, customizable, and predesigned templates for getting an amazing landing page on the spot.
Moosend is a super flexible landing page designer with endless possibilities. It is a super flexible landing page builder that supports any marketing campaign and engages the audience from the first click.
With Moosend, you can create a beautiful and high-converting landing page with its drag and drop feature.
You can have a professional-looking page in few minutes without writing any code. All the elements of Moosend are fully customizable as well.
Pros:
- User-friendly interface
- Simple drag and drop editor
- Excellent customer support service
- Solid deliverability rate
Cons
- Limited feature set as compared to others
- Not a specialized landing page builder
- Free until you have 1000 contacts
Price: The Annual and Monthly pricing plans on Moosend depends entirely upon the number of subscribers. These pricing plans are for 1000 subscribers.
Annual Billing:
- Free Plan: Free Forever
- Pro Plan: $8/month
- Enterprise Plan: Custom pricing
Monthly Billing:
- Free Plan: Free Forever
- Pro Plan: $10/month
- Enterprise Plan: Custom pricing
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