Converting the visitors into leads is the primary and foremost step in building a relationship between potential customers and your company. And this is what a landing page does.
So, it is a standalone web page, designed particularly for advertising or marketing campaign. It’s a place where visitors “land” after they click on a link in on ads from YouTube, Google, Bing, Twitter, Instagram, or similar places on the internet.
It is vital to note that only useful quality landing pages have the potential of converting visitors into leads. So, there are some of the features that every landing page must possess in order to fulfill its purpose.
Features of a right landing page involve:
Provide high-quality content that inspires the visitors
Are short, simple and uncluttered
Make it easy to convert
Have a flawless design
Must have eye-catching headlines
Have a clear call to action
Easy to scan at a quick glance
Contain relevant and quality images
Have clickable share buttons
The Benefits and Importance of a Landing Page
Developing a landing page might sound to be an easy task, and it can be, but landing pages are vitally crucial for lead conversion. Now, as you are done with creating your landing page, now you have to make sure that all the hard work translates into sales.
So, if you are looking for a useful lead conversion tool, then landing pages are surely the way to go with.
Now let’s talk about the importance or benefits of landing pages –
Collect specific information from your prospective customers
If you have a vast range of products to offer or marketers to target, then, in that case, you need to design a lot of landing pages, and Instapagebest solve this purpose.
In Instapage, every landing page is built around different blocks, which include things like some descriptive text, header, images, FAQ section, or just even two buttons side by side. By combining all these blocks, Instapage makes the task of building and designing a landing page much easier and faster.
It is currently the best choice and the most popular landing page builder in the market. What makes Instapage the best is that it has all those features and tools that every landing page builder must possess and the ones that are much needed for turning visitors into conversions.
Instapage supports direct WordPress integration, and it’s genuinely dragging and dropping elements makes it an user-friendly software. It also has the facility to add custom code to pages and has helpful plugins, page design, and form creation.
Instapage has about 200+ amazing templates with A/B testing, Heatmaps, AMP and Thor Render Engine, Global Blocks for universal content changes, etc. It also allows cordless integration with Facebook advertising and Google Analytics and helps in capturing leads with forms and sends them to Hubspot, Autopilot, Mailchimp, etc.
Pros:
Quick and fast landing page creation
Powerful drag and drop editor feature
Easy user interface
Great choice for beginners as limited technical skills are required
Cons:
Not much flexible as others
A/B testing not available with the cheapest package
No popup option available
AMP and web personalization are available with Enterprise plans only
Leadpages is one of the best and excellent landing page builders that is easier to use than others because it offers the users the option of predesigned sections that the user can arrange in the preferred order. Then these predesigned sections can also be customized as per the requirement.
It is the best option when you want a landing page where people can buy your products and learn about in one place because Leadpages has tools that are required by both. Though there are a lot of features offered by Leadpages, one of the cool features of Leadpages is its lead magnets feature in which you can add links or files to specific landing pages.
If you are a skillful marketer working with different clients, then Landingi’s vast range of fantastic templates is hard to beat. It offers varieties of templates suitable for each industry type, whether it an e-commerce industry or a wedding photography industry.
With an easy drag and drop editor, you can quickly start with any of the templates, and then you can easily customize it by dragging and dropping the sections wherever you want. Landingi provides you with all the tools that are necessary to design a landing page that can convert visitors into conversions.
Landingi is a drag and drop pixel perfect editor with extensive, user-friendly plugins, page design, and form creation. The 100+ templates offered by Landingi are easy to use and edit. It also helps in capturing leads and allows the users to perform automation using those leads.
The landing page import feature makes it one of the best landing page builders. Landingi also supports integration with other platforms like Mailchimp, Hubspot, and many more.
Pros:
Amazing and unique design
Solid editor
Mobile ready
Embeddable on your Facebook page
Cons:
A/B testing not available with all plans
Limited integration with cheapest tier plan
Popup not available with all plans
Heatmaps are not available
Price: Annual, monthly, quarterly, and half-yearly Billing (Each plan entails a 14-day free trial).
Wishpond is one of the most robust, appealing, and intuitive platforms for designing and building a great landing page. It allows you with the ease of maintaining a simple yet powerful landing page by taking away all the worries of maintaining and running a full-fledged site.
It allows you to build the landing page that maximizes lead generation as it makes it easy to get more conversions and sales from your site. With over 100s of mobile-responsive templates, Wishpond makes it simple to create and publish a beautiful and high converting landing page in minutes.
The Wishpond’s drag and drop editor feature makes it easy for markets to create fantastic landing pages without the need for programming knowledge.
Wishpond, with its features like Intuitive and user-friendly components, easy drag and drop page builder, designing mobile-friendly pages by default, makes it a good landing page building software. It has about 1000’s of extensive predesigned templates with A/B testing and an easy-to-use user interface.
They offer unlimited visitors and campaigns on any purchased plan and also includes access to the knowledge base.
Pros:
One-click A/B testing
Integrates with 300+ other services
Unlimited landing pages and popup
Lower starting prices as compared to others in the list
Cons:
Not solely a dedicated landing page building tool
Limited at 1000 leads on the lowest tier plan
Custom Javascript and A/B testing is not available with all the plans
Limited customization
Price: Annual Vs. Monthly Billing (Each plan entails a 14-day free trial).
GetResponse is one of the leading landing page builders that allow you to create and build mobile responsive and highly converting landing pages. It is diversified software that offers email marketing and webinar capabilities as well.
Though this platform primarily deals in email marketing and automation, but later, with the advancement of time, It has also built a strong reputation as an all in one marketing solution with features like webinar hosting, simple CRM integration, and landing page builder.
GetResponse offers 100s of predesigned, customizable, and optimized templates with a user-friendly drag and drop editor that will allow you to build and design your landing page with ease.
Allows integration with many platforms like Bing, Adwords, Facebook, and KissMetrics. It has built-in analytics with easy to move content around the element. It helps in capturing leads with forms and integrates them with the email platform. They offers 1000+ designs and templates with drag and drop landing page editor features, and it can also add a Paypal button to make payments more manageable.
Pros:
Access to 5000+ Shutterstock photos to add on your page
Easy to integrate countdown timers to increase the lead conversion
Unbounce was the first landing page software in the market, and now it is one of the most highly reputed landing page builders of 2020. It has a variety of vibrant and excellent features that makes it the most used landing page builder.
It has many fantastic landing page templates categorized by the page goal like lead generation, e-commerce, etc. The drag and drop feature allows you to build, launch, and optimize custom landing pages for any of the campaigns. It is undoubtedly the easiest way to develop and test the custom landing pages, sticky bars, etc.
Unbounce is one of those landing page builders that supports easy user interface along with WordPress integration and Dynamic keyword insertion for SEM campaigns. It can add maps, popups, and sticky headers to pages, custom scripts, and pixels.
It offers a variety of 100+ out of the box templates to choose from and supports the feature of clone and editing entire pages.
Pros:
Amazing templates
Completely featured
Flexible and powerful editor
Best A/B testing options
Cons:
Not a well-suited tool for beginners
Slight learning curve
Not the cheapest option
Redirects and integrations are available only on Enterprise and Premium plans
Price: Annual Vs. Monthly Billing (Each plan entails a 14-day free trial).
Ucraft is a famous landing page builder that excellently turns your ideas into the online realities. It is an ideal and the best platform for anyone who is looking to create a beautiful, highly responsive, and fantastic landing page relating to any of the industry.
It provides an exclusive and easy to use drag and drop editor feature that makes the task of designing and building the landing pages fun and easy. With Ucraft, create responsive landing pages to showcase your product, drive organic traffic, and generate more leads.
Ucraft is a complete drag and drop landing page builder and editor with amazing features like easy to move content around, easy to get a business page live, and easy user interface. It supports page design and form creation with various simple and easy to use templates. But one thing to note is that Ucraft does not support A/B testing, and you have to host the page on a new site URL.
ClickFunnels is good but not at the top of the landing page builders list of 2020 because this platform is not quite landing page software but as much as it’s a full site and marketing funnel in one.
It is a perfect solution and the best choice for entrepreneurs or those selling a service on the internet and want the landing pages, email nurtures, and payment solutions altogether.
It has a user-friendly, and easy user interface with easy to move content around, easy to add tracking code or videos, and easy to get a business live online. 1000’s of ClickFunnels templatesthat are amazing and easy to use. It has forms in an accessible format for capturing the leadsand has an extensive plugin, page design, and form creation.
Pros:
Easy user interface
No or zero technical skills required
Provides amazing solutions for beginners
Includes various pre-built funnels from billing to opt-in pages
Shortstack is one of the cool landing page building tools that comes with a twist. It is specialized in the sense that with this platform, you can easily create landing pages to host the contests using Instagram Contests, TikTok Contests, Twitter Contests, etc. It also has some of the fantastic automation features that make it one of the coolest landing page builders of 2020.
If the users are happy to create their own landing pages from scratch in ShortStack’s editors, then they can create and manage these campaigns quickly with relative ease.
Shortstack biggest strength is that it allows a user to create lead generation campaigns like coupon downloads giveaways, email sign-up campaigns, social contests, etc. Though it does not have a variety of templates to choose from and its landing page builder is not impressive as well.
It supports the collection of user-generated content and can also automate emails to lead captures on a page.
Pros:
Built-in lead generation feature
Email and social integration
Customizable templates
Real-time editing
Cons:
Templates are somewhat outdated
Higher starting prices as compared to others
Not dedicated to landing page optimization and creation
No Heatmaps
Price: You can use it for free as long as you want
The landing pages that are built by Sendinblue provides a more targeted visitor experience by creating customizable landing pages. The pristine landing pages can be designed and build by Sendinblue in minutes by following the simple steps: Build the design you want, choose the goal of your page, add pages to create a guided process and finally push it live.
It offers a wide range of high converting landing pages templates that can easily be customized with the drag and drop editor. It helps in building mobile-responsive pages as well to engage customers.
Sendinblue offers a more targeted visitor experience with quick and fast creation of pristine and custom landing pages in minutes. It also has the functionality to add custom sign up forms to grow an email contact list.
It has two landing page layouts: A single page with a thank you page and a multi-step page with amazing templates and also offers predesigned sections that can be easily added to the landing page.
Pros:
Super smooth and flexible drag and drop builder
Beyond reasonably priced plans
Modern and fresh templates
Supports A/B testing with all plans
Cons:
You must be a Sendinblue customer to use its services
Design landing pages with Moosend that supports any goal and industry, and turn traffic into leads at first click. The easy to use dragging and dropping feature of Moosend allows you to move, crop, group, and change anything you want to create beautiful landing pages in just a few minutes.
It offers a wide range of ready-made, customizable, and predesigned templates for getting an amazing landing page on the spot.
Moosend is a super flexible landing page designer with endless possibilities. It is a super flexible landing page builder that supports any marketing campaign and engages the audience from the first click. With Moosend, you can create a beautiful and high converting landing page with its drag and drop feature.
You can have a professional-looking page in few minutes without writing any code. All the elements of Moosend are fully customizable as well.
Pros:
User-friendly interface
Simple drag and drop editor
Excellent customer support service
Solid deliverability rate
Cons:
Limited feature set as compared to others
Not a specialized landing page builder
Free until you have 1000 contacts
Price: The Annual and Monthly pricing plans on Moosend depends entirely upon the number of subscribers. These pricing plans are for 1000 subscribers.
